A new generation of ecommerce analytics
Trusted by high growth companies
Omnichannel & ecomm teams
Understand your brand performance at a glance.
Our scorecards are personalized and tailored to your specific needs.
Omnichannel & ecomm teams
Improve your paid & organic search results.
We can help you find the best keywords to optimize for.
Omnichannel & ecomm teams
Understand the levers affecting category-wide performance.
Improve the relationship with your retailers by sharing trustworthy data.
Marketing & media teams
Track category-wide share of voice and activation efficiency.
See what your competitors are up to.
Marketing & media teams
Harness the power of cross-referencing KPIs for enhanced analyses.
Make sure you’re spending your budget in the best possible way.
Marketing & media teams
Optimize product titles, images and more to boost sales.
Make sure your content is tailored to your specific retailer’s website.
Sales teams & retailers
Leverage location-specific out of stock rates to deploy supply chain teams.
Only a full location-based view can allow that.
Sales teams & retailers
Detect emerging market trends and receive customized digital shelf alerts.
Get immediately notified where your needs are.
Sales teams & retailers
Surpass basic monitoring to achieve actionable insights.
Learn about our full view capability that tracks all epoints of sale and provides a competitive analysis.
Why do top industry brands trust Data Impact by NielsenIQ with their data?
Data Impact boosts client actionability and increases visibility with location-based abilities unique to the market and personalized, ongoing, one-to-one support for clients.
CPG retailers
Billion data points daily
Countries covered
Million products
How has AB InBev enhanced share of search with Data Impact by NielsenIQ?
Experience how our platform can elevate your digital shelf performance.
Speak with an ecommerce expert.
Latest insights
A CPG brand manufacturer’s guide to understanding the Amazon Buy Box
In this blog article, we discuss the Amazon Buy Box’s importance for CPGs, its impact on product visibility and sales, and strategies for winning it. Gain insights and tactics to navigate AMZ’s competitive landscape successfully, empowering your ecommerce journey.
Webinar recording : Successful Tactics for Enhanced Visibility and Conversion on Digital Shelves
In today’s competitive market, maintaining visibility is key for brands. Join our webinar and learn strategies to optimize product listings, images, and descriptions for higher search rankings and attract more customers. Discover how AI tools can align your content with search engine algorithms.
Mastering digital shelf optimization for CPG success
This brief guide delves into the essence of digital shelf optimization, offering CPGs nuanced insights and strategies to improve product sales on retailer sites.